property: townhouse
status: new build
services: design & realization
completion: 2019
Modern chic interior design for a new-build home in Utrecht
For this townhouse in Utrecht, Choc Studio designed and realized a complete interior in modern chic style. From basement to attic, every floor was developed in 3D so the owners could clearly see the possibilities and the final result from the very beginning.
The question: how do you give a new-build home character and warmth?
The clients discovered Choc Studio through a feature in Stijlvol Wonen. They were immediately drawn to the modern chic style and personal approach. Their wish: to transform a newly built house into a warm and elegant home, with a coherent design running through all five levels. How do you create a concept that feels both practical and refined, from family kitchen to children’s rooms?
The solution: 3D design for every floor
Before the work began, each of the five floors was carefully designed in 3D. From the basement with family kitchen and dining space, through the living floor and master bedroom, up to the attic with children’s rooms. This approach gave the clients clarity and confidence, with a realistic image of the end result. Each floor has its own atmosphere, yet remains part of one seamless concept.
The result: modern chic living in Utrecht
The interior exudes modern chic luxury, with designer furniture by Meridiani and Marac, among others, complemented by the in-house Pure Choc line. High-quality materials and rich fabrics set the mood: rugs by Carpetlinq and Van Besouw, wallpaper by Arte and Élitis, and upholstery by Villa Nova, Zinc Textile and Marc Alexander. Lighting – by Nemo, Moooi and Contardi, among others – completes the look. The result is a contemporary home that exudes warmth and elegance, with each floor forming a logical whole.
This project was also published in Stijlvol Wonen.
Photography: Denise Zwijnen – © Sanoma Regional Belgium N.V.
Looking for luxury interior design for your new-build home in the Netherlands? Contact Choc Studio for an introduction or explore more of our recent projects.