New build villa interior design near Amsterdam: from architectural drawings to full delivery
Choc Studio handled the full interior design project for this new-build villa in Beverwijk, near Amsterdam, from first drawing to final delivery – before construction had even begun.
The brief: how do you make a new-build villa feel like home, with one clear line throughout?
The clients already had the architectural drawings when they came to Choc Studio. What they wanted was an interior that matched what the architect had intended: spacious enough for a family, but never cold or empty. A home that reads as one coherent whole from top to bottom.
The approach: one material language, consistent from ground floor to attic
Because the interior design was ready before building started, Choc Studio could review and improve the floorplans. On the ground floor, the living room and the adjacent children’s playroom were arranged to stay visually connected while being acoustically separated by a glass partition. The fireplace was extended through to the terrace, where it continues as an outdoor fire.
The same material language runs through the entire house. Identical oak parquet flooring on every level, walls finished in closely related tones of plaster and fabric. In the kitchen, a suede wallcovering was chosen in a colour so close to the plasterwork that the difference only becomes clear up close. That consistency is what makes the interior feel quiet.
A custom staircase with a white balustrade connects all floors. Glass pivot doors give the spaces depth without closing them off. The attic suite, with bedroom, bathroom and walk-in wardrobe, was designed as a world of its own: calmer in palette, more deliberate in material.
The result: a villa that holds the same quiet register throughout
The result is a villa that holds the same quiet register throughout, from ground floor to attic. Furniture by Meridiani and Marac, alongside the studio’s own Pure Choc line. Rugs by Carpetlinq and Van Besouw, window treatments by Nature Deco, leather wall panels by Alphenberg. Lighting by Layer by Adje, Zava Luce and Tom Dixon. Steel doors by De Rooij, kitchen by Bulthaup Haarlem, custom joinery by Oostergracht, bathrooms in collaboration with Ton Scholten, garden design by Dam Tuinen.
The project was published in The Art of Living in November 2023. Photography: Jurrit van der Waal ©.
Would you also like to have your interior designed from the drawing board? Contact Choc Studio for an introduction.